5 Things In The 2020 Hygge Gift Box

We could all use a bit more hygge in our lives. Hygge is a useful, if tricky to translate, Danish term describing "a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being," and it's the central principle guiding our midwinter gift box.

At NWS, we believe that feeling of contentment and well-being can be found by reveling in the good things that surround us in our Northern home. We also believe that, in this workaday world, sometimes embracing hygge requires a little inspiration—just the gentlest push. That's why we've curated this year's box of local goodness aimed at providing you and your loved ones with the means for a cozy evening in.

This weeks 5 Things will take a closer look at exactly what makes up the 2020 edition of the Hygge Gift Box!

NWS Traditional Smoked Atlantic Salmon

Our Traditional Smoked Atlantic Salmon is buttery, sweet, and smoky. To many in our loyal customer-base, this smoked salmon is the taste of Northern Waters Smokehaus, and they'll make a pit-stop in Duluth on their way North (or South) just to procure a piece. The centerpiece of every Hygge Gift Box is a half-pound slab of this delicious smoked fish.

Local Midwestern Cheese

Cheese is literally calming—it's been scientifically proven! Beyond that, cheese just tastes good. We choose our cheeses with love and care, and you'll feel it. Each Hygge Gift Box comes with a selection of one of our favorite regional cheeses, just like we sell in our deli.

Snooty Fox Tea

Nothing evokes "comfortable conviviality and ... well-being" quite like tea. Local tea artisans Snooty Fox Tea Shop have provided us with an assortment of their most calming and convivial tea blends. Each Hygge Gift Box contains seven sachets of Gold Spice Rooibos, Boreal Forest Herbal Blend, or Sauna Steamer Black Blend. Enjoy life like you enjoy tea—sip by sip.

Epicurean Cutting Board

Epicurean produces top-quality cutting boards and kitchenware right out of our neck-of-the-woods. Our friends at the Epicurean Factory Outlet in Superior, WI provided the perfect utility tool for your curated hygge experience: A compact walnut woodgrain cutting board. This beautifully-crafted walnut board is the perfect size for a mini charcuterie platter featuring your smoked salmon and local cheese, and it will ingratiate itself as a favorite piece of kitchenware.

Blue Heron Trading Co. Dish Towel

For the final contribution from our local friends, we just walked down the hall to the Blue Heron Trading Company. This beloved kitchen store is not just our #1 source for replacement vegetable peelers and fantastic $1 cups of coffee, but also provided the final touch to your hygge experience—a hand towel! Whether you use it as a table-cover under your charcuterie platter, use it for clean-up, or both, this Blue Heron-branded towel will serve you well for years to come.

(Bonus Thing: Raincoast Crisps from Patricia's Pantry)

A bonus for purposes of this blog's allocated number of Things™, our resident baker savant Patricia has crafted these wonderful crackers especially for the Hygge Gift Box. Blending nuts, seeds, and dehydrated fruits with herbs and just a touch of brown sugar, the Raincoast Crisps are the ideal compliment to the included smoked salmon, cheese, and tea, and, with their nutritious ingredients-list, are virtually guilt-free snacking.

The Hygge Gift Box is now available exclusively online! Each box is tastefully assembled per order.

5 Customer Favorites

Another lap 'round the sun is complete! To start off this blogging year, we're going to linger a while longer in the previous year, looking at our all-around bestselling items—which to some might be quite obvious. To avoid clinging too dearly to the past, I will then attempt to work a preview of what to expect in the upcoming year into each section.

#1 — The Cajun Finn

No question here. Whether by sheer virtue of its flavor, or the potency of word-of-mouth advertising, this sandwich sells roughly as many units as the bottom half of the sandwich menu combined (a point for W.o.M.), and has repeat—and three-peat, and onward—customers (a major point for V.o.F.).

Fish sandwiches are among our most popular items overall, and come Spring of 2020, we'll have a new one making a stop on our menu. Last year, for the Friends of the Boundary Waters Fundraiser, we auctioned off future naming rights for a limited-run fish sandwich to be featured on our menu.

So, right now, it's in development and unnamed, but it's highly likely to be a hit. A percentage of proceeds from each sandwich sold will be donated to Friends of the Boundary Waters efforts to protect one of Minnesota's greatest natural treasures. With that in mind, perhaps all of the Cajun Fanns* could work together and turn the Untitled Fish Sandwich into our new bestseller. Delicious activism.

The Cajun Finn sold just under 15,000 units in 2019.

*Came up with this one on the spot, and now it's canon. Y'all are henceforth Cajun Fanns.

#2 — Chips

Chips are a highly visible, relatively inexpensive side dish, and a great companion to a sandwich. Do you ever just mess around and throw chips right on your sandwich? I sure do.

The future of chips at NWS is exciting. At the end of 2019, a few boxes of new chips showed up at our proverbial doorstep for sampling. I can tell you from first- and secondhand experience that we Smokehausers enjoyed the new chips, and one particular flavor enjoyed a short run in our deli (perhaps with a longer stay to come). Beyond that, we've begun making moves to develop our own line of NWS chips. Ah, future goals—so uncertain, but so exciting.

#3 — Bison Buddies

The original Smokehaus snack stick reigns supreme. Bison Buddies are sweetly smoky, with a gentle kick of heat to the back of the tongue (a little less gentle if they spend some time on a skillet), and convenient to purchase and enjoy.

Bison is the better version of beef: leaner, more nutritious—high in protein, Omega-3 fatty acids, iron, and zinc—and, in most cases, raised without antibiotics and hormones.

Though our Bison Pastrami is now only made intermittently in small batches, the Great American Mammal still has its presence in our deli in the form of these snack sticks, and Corned Bison, one of our sandwich line meat options (and the superior choice for The '06 sandwich).

The Pack Lunch—the launch item of an upcoming collaboration with our neighbors Duluth Pack—is a Corned Bison sandwich with a daring-yet-dependable cohort of flavors to enhance it. Stay tuned for more details about this exciting collaboration.

#4 — Big Jims/Royale With Cheese

Bison may be the better version of beef, but these beef sticks are not something you want to ignore.

The Big Jims (named after the Hatch Chiles that give them their distinct flavor) are my favorite snack sticks we currently offer.

Royale(s) With Cheese are our bacon cheeseburger-themed snack sticks. They're replete with the flavors of beef and bacon (obviously), onion, pickle juice, and cheese (again, quite obviously).

Despite each of these snack sticks spending only slightly more than six months in our deli, the numbers don't lie: they share the spotlight with heavy-hitters like the Cajun Finn and Traditional Atlantic Salmon, which had a full Sun Cycle to earn their place on this list. In their half-year of availability, each sold around 9,000 units. That positions them to outsell even the legendary Cajun Finn, if given a whole year.

Which is why I'm delighted to announce that Bison Jerky and Turkey Jerky should be hitting the shelves soon, with plans to experiment with other varieties after the initial launch.

Jerky has been a glaring omission in our deli for long enough, and given the recent success of our line of snack sticks—Smoked Salmon Buddies didn't make Top 5/6 bestsellers, but they're up there, and the smokers just finished a new batch!—Eric spent some time with his home smoker developing jerky recipes. Our social media pages are great places to stay updated on the launch of these new items.

#5 — Traditional Atlantic Salmon

Smoked fish is the reason we're here, so it makes a lot of sense that it occupies a third of this list.

smoked atlantic salmon traditional style

Our Traditional Smoked Atlantic Salmon has a short and sweet ingredients list: Atlantic salmon, salt, and brown sugar. Alongside our signature kippering technique of smoking, which through a gradual increase of temperature throughout the process, forms a pellicle that locks in moisture, this simple combination of ingredients lets the delicious, buttery taste and tender consistency of Atlantic salmon shine through.

Uncertain quite how to tie in this final preview, the blogger proceeds as follows:

Last year's monthly Sandwich Lab specials were a fun diversion, with varying levels of popularity and success. This year, we want to let the winners have a bit more time to shine.

In November of 2019, we came together yet again, sharing our pet sandwiches for peer review. Four have been selected to represent a new era of the NWS sandwich menu, and they will all join the menu together, for a handful of months. In addition, the overall favorites from last year's cycle of monthlong specials—The Sebu-Chan and The Wagner—will be joining the menu full-time.

We know what you're thinking: How will we fit seven-ish new sandwiches on that already packed board?

We're working on it.

My Favorite Things™ (December 27th, 2019)

Here it is.

The final 5 Things™ of the year.

We're going to do something special this time around.

But first, I'm going to mess around with the headings for a bit.

Okay, that's enough.

Here are My Favorite Things™ that happened this year at NWS. I took a deep dive, noting the moments in this blog that sparked the most joy in me, then tried to whittle it down to five, but was unable. What can I say? I'm a sentimental person. Hopefully, uncut as it is, this list gives you a hint at the sort of year we've had at the Smokehaus.

The Adisalad joined our menu.

The Adisalad is New Year's resolution food: Haus kimchi or sauerkraut, a delicious assortment of pickled vegetables, with fresh cucumber slices, and chopped Marcona almonds over mixed greens and thin-sliced cabbage.

The salad joined the menu in January, and quickly became my lunch break of choice for somewhere around three months—after which I began transposing it into sandwich form, because carbs are great. Among its other noteworthy attributes are its position on our menu as a middle ground between the Ensaladita and the two-meals-in-one-package NWS Salad (in both size and price) and its status as vegan-friendly option (choosing 'kraut over kimchi).

New Sticks.

When they're in-stock, Bison Buddies are one of our top-selling items. Eric and the Smokers (not Eric's band name, but could be) caught wise to this trend and whipped up an assortment of new snack sticks—with future plans to develop more—to please our constituents in search of something quick, easy, and flavorful. The current selection (at full capacity) features Big Jim Hatch Chile beef sticks, Royale With Cheese bacon-cheeseburger sticks, and Smoked Sockeye Salmon Buddies alongside the Bison Buddies. Everyone loves snack sticks!

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Smoked Sockeye Sticks aka Salmon Buddies

Patricia made donuts and brought them in to share.

Working at NWS in the Patricia era has been a joy for a handful of reasons—new and exciting cookies, cheddar crackers, pasties, and samples of each new item as they emerge—but the day she brought in a tray of cake donuts she'd made that morning was a favorite of mine. Yes, our dear Patricia just whipped up some cake donuts in her kitchen on a whim.

Patricia's initial plan was to try a donut Cuban sandwich with our Minnesota Pulled Pork. Though I do not know whether she succeeded in that goal, I do recall making a Northern Donut—yes: a donut with scallion cream cheese and smoked Atlantic salmon. It was not good enough for the menu (and would've been far better with our Atlantic salmon gravlax), but I'm not going to lie and say I didn't enjoy it.

The Sandwich Lab Series.

I can't believe it took me this long to get to this Thing™. Sandwich Lab (our annual pedantic and artistic gathering in the pursuit of sandwich excellence) easily got a nod in over 50% of the blog content this year. For good reason, too. Last year's Lab had so many high-quality offerings that we elected to feature them all (in roughly one-month intervals) on the menu.

Since a great deal has already been said about these sandwiches, here's a list of their names and their ingredients to sate you. And of course you can always follow that hyperlink I just provided if you care to read more.

  • The Breakfast Club - Bagel, scallion cream cheese, smoked turkey, smoked pancetta (crispy), red onion, cilantro.

  • The Wagner - Hero roll, mayo, mustard, smoked turkey or smoked pastrami (unofficial 3rd option: black pepper and coriander salmon), quick pickles, cilantro, sriracha.

  • The Spinderella - Hero roll, mayo, mustard, dill pickle, smoked turkey, salami, red onion, cilantro. Side of scallion cream cheese, for dippin'.

  • The Bloody Mary - Johnson's Bakery kaiser roll, green olives, chopped dill pickle, summer sausage, smoked pancetta, cheddar cheese, Haus bloody mary mix, tomato, red onion, cilantro.

  • The Wallaby - Haus-baked Prince Myshkin Rye, smashed avocado, lemon pepper, tomato, basil, balsamic vinegar.

  • The Sebu-chan - Haus-baked ciabatta, scallion cream cheese, gravlax, cucumber, tomato, red onion, cilantro, sriracha, lettuce.

  • The Fish Schtick - Haus-baked ciabatta, mayo, lemon pepper, traditional Atlantic salmon, Cornichon pickles, tomato, red onion, lettuce.

  • The Lake Trout Situation - Haus-baked pullman white bread (buttered and toasted), smoked lake trout salad, smoked pancetta crumbles, cilantro. Served open-faced—our take on a New England lobster roll.

  • The G.O.A.T. - Lake Superior Bakehouse bagel, chèvre, crispy sliced smoked andouille, sliced Cortland apple, lettuce.

This porketta photo shoot.

Right around the time we began working in earnest on the cookbook, our creative team had the bright idea of trying to capture the heart of backyard smoking. This behind-the-scenes look at that shoot was one of my favorite Things™ largely because of the captions, but in no small part due to Greg's rustic charm and bright attire.

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This workplace drama.

Posing by porkettas isn't the only thing Greg-with-two-Gs is good for. He and Leif have had an ongoing struggle for office dominance that has provided high-quality entertainment to anyone who might tune in.

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An update:

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This corrupted image of Smoked Ribs and Beans.

What better way to commemorate this delicious though short-lived daily special than this odd photograph? Designers, take note: You can now easily extract the exact color palette of our Smoked Ribs free of charge.

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Working on the NWS Cookbook.

Bubbling below the surface of everything else going on this year—the strategic expansion and retraction of our menu, the addition of beer and wine (and cider, and alcoholic seltzer) to our deli, all of the new baked goods, and changes in leadership roles—has been a lot of work on the first-ever Northern Waters Smokehaus cookbook.

While there's still quite a bit of work ahead of us, and the anticipated release date falls somewhere no sooner than Summer 2021, these past ten months of work on the book have been an exciting, sometimes nerve-wracking, ultimately very fulfilling ride.

These new faces.

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The new folks who have joined our team have been pretty alright this year.

That's all for 5 Things™ in 2019! See you next year!