IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:
Remember fish sticks? Breaded some-kind-of-whitefish, fried, frozen, reheated (perhaps in a microwave, or for the more patient among us, in the oven) and dipped in tartar sauce. Simple, delicious, nostalgic.
I sure do. I ate so many of those things in my youth that I had to take an extended break from fish.
Now imagine that experience, but more sophisticated, and with 100-percent less burnout. That’s what we’re channeling with The Fish Schtick.
Mayonnaise, lemon pepper, tomato, cornichon pickles, and lettuce on a Haus ciabatta roll form the flavor-framework of this sandwich, and our brown sugar-brined and perfectly-smoked Traditional Atlantic Salmon fills out the body.
It’s not deep-fried and it doesn’t come from a bag in your freezer, but it still hits like a blast from the past, and that’s the way Harrison (the sandwich’s inventor) planned it.
Beginning on Wednesday, July 3rd and running through Monday, August 5th, the Fish Schtick will be available for your consumption, and I strongly recommend you jump on this opportunity. Not only is this sandwich surprisingly delicious, but each one earns you two stamps on your loyalty card.
WHAT IS SANDWICH LAB?
AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM. SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.